Case Study:

R. Riveter


R. Riveter, a female-founded company and proud Shark Tank winner, is a unique handbag brand that embodies the spirit of American craftsmanship. With a mission to empower military spouses by providing portable income opportunities, R. Riveter creates stylish and functional bags using upcycled military materials. Their commitment to supporting military families resonates through their distinctive, artisanal products, showcased on www.rriveter.com and retail locations.

OBJECTIVES AND ACTIONS

Marketing & E-commerce strategic support provided to accelerate sales growth and brand awareness in new markets.

Elevating Sales Channels Growth:

Implement a comprehensive marketing and Ecommerce strategy to drive growth across various sales channels.

Built an Organizational Structure for Marketing and Digital Teams:

Establish a robust organizational structure for the marketing and digital teams to enhance collaboration and efficiency.

Effective Marketing Operations:

Streamline marketing operations through vendor assessment, sourcing, and selection to ensure optimal performance and resource utilization.

Integrated Multichannel Marketing Strategy:

Executed a comprehensive marketing and ecommerce strategy, integrating various sales channels to maximize reach, revenue, and overall market impact.

Elevated Ecommerce Profitability:

Developed and managed the e-commerce P&L, optimizing key metrics and implementing strategies to enhance profitability, ensuring sustainable financial success.

Strategic Public Relations, Partnerships, and Digital Platform Integration:

Provided strategic support for public relations and partnerships, enhanced brand visibility, cultivated collaborations, and led the digital integration efforts, contributing to increased market presence and positive brand perception.


CAMPAIGN RESULTS

Increase in Sales Revenue:



We implemented a multichannel marketing and E-commerce strategy, substantially increasing sales revenue and market share.

Increased Brand Visibility and Engagement:

Provided strategic support for public relations, partnerships, and event planning, leading to heightened brand visibility, increased engagement, and strengthened market presence.

Enhanced Operational Efficiency and Collaboration

Established an effective organizational structure and streamlined marketing operations, resulting in enhanced operational efficiency, collaboration, and overall team performance.

Supported a distinguished retail conglomerate, and an industry leader that has played a significant role in shaping the retail landscape.



The Spark Project is a visionary social enterprise founded by a determined mom on a mission to protect children and their communities.



A leading travel business with a well-established presence in the United States sought to expand its reach globally via partnerships and digital footprint. 



R. Riveter, a female-founded company and Shark Tank winner, is a unique handbag brand that embodies the American spirit. 



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