Case Study:

The Spark Project


The Spark Project is a visionary social enterprise founded by a determined mom on a mission to protect children and communities. The company's flagship product, the patent-pending SPARK™ Shield, is a bullet-resistant, folder-sized innovation designed for easy transport in backpacks, offering children a customizable layer of protection in the event of a school shooting. More than just a product, The Spark Project aims to ignite positive social change by fostering community forums and events, serving as a catalyst for crucial conversations about safety and protection. With a mission to create a safer space for children and all, The Spark Project is dedicated to sparking change one heart at a time.

OBJECTIVES AND ACTIONS

Brand transformation to build awareness and position the client with a strong and targeted voice.

In-Depth Customer Research:

Conducted thorough customer research to gain valuable insights into the target audience's preferences, behaviors, and needs, informing strategic decision-making for the brand.

Persona Development for Target Audience:

Create detailed audience personas based on customer research, allowing for a more nuanced understanding of the target demographic and facilitating tailored marketing strategies.

Holistic Social Media Strategy and Support:

Formulate a social media strategy aligned with the brand's objectives, providing ongoing support to ensure consistent engagement and growth across relevant platforms.

Brand Architecture Development:

Collaborated with the client to define the brand architecture, establishing a framework that reflects the company's values, mission, voice, and key messages.

Strategic Social Media Planning and Execution:

Devised a comprehensive social media strategy, including content planning and execution, to maximize brand visibility and engagement across relevant platforms.


Public Relations Support and Community Outreach:

Advised on public relations strategy & initiatives, including crafting press releases, coordinating media outreach, and managing communication to enhance brand visibility, reputation, and community outreach.


CAMPAIGN RESULTS

Brand Transformation:

Revitalized brand architecture, aligning it with the company's values and mission, leading to a comprehensive and impactful brand transformation.

Increased Awareness:

Executed strategic social media planning and engaging content creation, resulting in a substantial increase in brand awareness across relevant platforms.

Enhanced Engagement:

Implemented community outreach programs and public relations support, fostering a strong connection with the audience and significantly enhancing overall engagement levels.


Supported a distinguished retail conglomerate, and an industry leader that has played a significant role in shaping the retail landscape.



The Spark Project is a visionary social enterprise founded by a determined mom on a mission to protect children and their communities.



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